How To

How is your brain tricked by smartphone notifications?

I wake up in the afternoon every day and discover my mobile packed with loads of push notifications — a system that helps app manufacturers look at us whenever they want, whether we want it or not.

While we have the choice of not wanting to skip the significant notice but also being upset by so many of them

What are push notifications?

On Blackberry smartphones, early implementation of push notifications in the customer globe was seen. Years ago, on a slew of iOS and Android smartphones accessible today, they are now a popular occurrence.

Push notifications are emails that can be passed onto a computer by the server without needing any application from the customer. In that event, a’ draw’ notice would be called.

Each of these notifications intends to capture my focus and try to persuade me to see what’s concealed inside. But, practically, each and every notification can not be checked.

I’m scrolling through the long list to see if there’s anything I need to learn about. It might be some significant text message, a warning, or some work-related things. Otherwise, I wind up clicking the “Clear All” key on most days in order to get disposed of them all in one go.

You may be in a comparable scenario as well. But does it create you worried how these notifications function after seeing these interruptions every day?


I mean, to the extent that we can not withstand the desire to click, how can some notifications manipulate our heads? In the meantime, some of them just stack up in the area of notice and never capture visitors ‘ feet.

Naturally, behind it is a bunch of human psychology. App designers do their utmost to know the functioning of the human brain. How could it help to make individuals adhere to their applications? That’s why many businesses give UX developers fat paychecks for people.

The science behind push notifications

I recently saw an article co-authoredby Nir Eyal, cognitive designer, and Ximena Vengoechea, design investigator. I came to understand that there are two kinds of triggers that can influence our brain’s thinking process–external and internal. Generally, speaking triggers are sparks that motivate us to finish a particular action.

External triggers are external variables that prompt consumers to take action such as taping the “Click Here” button or the red notification badge that you see on Facebook and want to get rid of it right away.

On the other side, feelings and memories are based on inner triggers. There is no visibility of these triggers. For instance, you may want to binge-watch something on Netflix when you get bored or if you want a dose of data you may want to browse Wikipedia.

The app makers ‘ objective is to produce a scenario in which individuals become addicted to their product. And this is done by combining external and internal factors, giving users at the right time what they want (or need).

For example, in the coming months you might be planning a journey and suddenly a notification pops-up that will give you discounts on flight tickets. Now you’re more likely to tap that notification than if it had arrived after you’ve come back from the journey.

Another instance is when I get to a metro station and Google promptly notifies me of the information of the upcoming trains, or if the metro faces any delays. When you’re in a fresh town, such alerts can be quite helpful.

These notifications have more to do than just timing them well–they should be important. When you’re trying to find cheap flights, you won’t press a notification that gives you discounts on bus rides.

The activities needed by the user should also be easy to perform. The way applications like WhatsApp current notifications, for instance, makes it simple for the user to verify and react to fresh emails.

Can we get rid of any push notifications?

Over the years, tech firms and app manufacturers have realized they could go too far to maintain individuals glued to their phones. This gave birth to mental health problems linked to the use of smartphones in the worst instances.

So businesses are adding some characteristics now to maintain individuals away from notifications, or at least make them less distracting. For instance, when you swipe away some notification constantly, Android asks you whether or not you want to continue viewing such notification. There are also functions that can assist you customize or totally disable notifications.

Aditya Tiwari
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