Did you know How is your brain tricked by smartphone notifications? we explained here and also we explained how to disable any push notifications from smartphones and for desktop.
When I wake up in the afternoon every day and discover my mobile packed with loads of push notifications — a system that helps app manufacturers look at us whenever they want, whether we want it or not.
First, if you don’t know or less knowledge about push notifications here we explained it clearly.
What are the push notifications?
Push notifications are messages that pop up on a user’s mobile device in a heads-up manner are called push notifications. Push notifications help in delivering timely & relevant information to users even if the user is not active on the website or app.
To understand why push notification is called what it is called and how it functions, there is an important concept of push and pull protocols that we should be versed with.
How do Push Notifications Work?
To understand how mobile push notifications work in action, let’s get three basic terminologies right
Client app– The app which receives the push notification.
App server– To be able to send push notification to the users who have installed your app, you have to create an app server. This server sends the message to the GCM (discussed later) which then transmits it to the client app.
Now, setting up the app server is secondary when you think of launching a push campaign. The things that matter are segmentation triggered messaging, workflow set-up and hundred other things, a building which would drain your tech resource unless you are Facebook, Amazon or something alike.
This is why there exist products like WebEngage that provide push notification engine as a service. Suppose you are using WebEngage, so the App server that we discussed in the above point would be provided by WebEngage.
WebEngage (insert your third party app server’s name) Client SDK– This is a piece of code that the client adds to its app to integrate it with Web engage.
That’s it. Now, let’s understand the flow end to end.
The science behind push notifications
Push notifications are not meant to be irritating, driving the user to uninstall your mobile app. On the contrary, they should inspire engagement and increase open rates. Requesting the user’s agreement to receive push notifications and adding smart intro screens can improve the user experience and boost your mobile app marketing. Effective triggers will drive users to your mobile products, so let’s learn the most essential laws of push notification marketing.
- Form habits with your push notifications. This means you need to unite both external triggers and internal triggers. The first kind of trigger relates to the immediate action that the user takes (clicking buttons, subscribing to a Facebook page, rating an app, playing a game, etc.). The second kind is connected with the associations inside a user’s mind—for example, emotions. Lonely users check their messages, boring ones watch YouTube or scroll Instagram, while curious and uncertain users Google things. If you can closely time your push about new levels in your mobile game so it arrives right about the time when your user feels bored, the user will be both engaged and grateful.
- Work on your phrasing. Users won’t react to words that are not actionable or have a blurry meaning. For instance, greeting your users with an Easter message isn’t relevant if your mobile app is not bunny- or egg-themed.
- Add intrigue to your push messages. Don’t be boring— connect cheekiness and action together in a short, smart notification. A combination of humor, light information, entertainment, and uniqueness will make you stand out from the crowd. For instance, let’s look at MyFitnessPal pushes for English and French audiences. Which would you consider more intriguing? Write your opinion in the comments section below.
- Intro screens should stress the advantages. The first time a user opens your mobile app, you need to prove that the app should stay there and even be opened a second or third time. There are several rules: there should be only one point per slide, the text should be brief, it should appeal to the emotions, it should appear before registration, and there should be no more than three slides. Don’t forget to add the skip button, and don’t explain the obvious.
- Pop-up tips are applicable to new innovative interfaces. However, you can also explain things to inexperienced users. This works great if you have multiple buttons and functions inside your app. You can also explain why you want to send push notifications—66 percent of users give permission after informational slides and pop-up tips about using the product.
- Don’t pressure the user about giving notification permission. Once a user disapproves, it’s almost impossible to change. That is why you should work on educating users about the value your mobile app will give them from the outset.
- Find several ways to ask for notification permission. A solid 46 percent of the users who denied the request the first time they receive a request from the app give their agreement the second time.
- Request notification permission only when it’s relevant to the user. For example, access to photos should be contextual, as well as the request to use geolocation. Showing educational slides before the request doubles your chances of approval. What is your experience with push notifications? Tell us in the comments.
- Registration should be postponed as long as possible. Your users need to learn what exactly the app does and why it should take up space in their device’s memory. Social signals and registrations are perceived as a payment by users, so the user should be confident that the app is worth it. It’s also great to simplify registration and add cell phone confirmation and social network signings, just because it’s faster and simpler for mobile phone users. But don’t pressure them to do it before they’re sure of your value.
Methods to get rid of any push notifications
There are several methods are available to get rid of push notifications for different platforms, Let’s see them
For Desktop users:
Method 1: Unsubscribe at the time you receive a notification from a website
Chrome offers a simple single click opt-out and if you right-click when you receive a browser push notification, it will show an option to disable notifications from that domain, as shown below. Just click on that link to unsubscribe notifications in chrome. Here is an example.
Method 2: Unsubscribe from receiving a push notification from a website without a notification
Here are step by step instructions to unsubscribe from Chrome Push Notifications:
- Open a new browser tab and type chrome://settings/content and you will see the below pop up
- Go to the Notifications section. Click Manage Exceptions. This will list all the URLs from where you have subscribed to notifications. You can click on the URL of the site you want to unsubscribe. You can allow or deny or completely remove a website. To unsubscribe notifications from chrome, click on remove. You will be unsubscribed from chrome push notifications.
For Firefox Push Notifications, follow the steps outlined here (summarized Below):
- Go to the Firefox menu and select Options.
- Select the Content panel and click the Choose… button under Notifications.
- Select the site.
- Click Remove Site.
- Once done, you are unsubscribed and won’t receive the Firefox push notification from that site.
For Mobile Users
Unsubscribe from Push Notifications In Mobile Browser
If you are trying to unsubscribe from the Chrome Mobile browser, follow the following steps.
- Open the Chrome browser, then go to settings by clicking the menu on the top right.
- Go to Site Settings
- Next Click on Notifications.
- Here you will see a list of websites to whom you have granted permission to display notifications. Select the site you want to unsubscribe, and then click Clear and Reset.
- Once done, you will be unsubscribed from the site and won’t receive any chrome push notification from them.
Disable Notifications from any Applications
Depending on the version of Android you’re running, there are two ways to easily stop notifications from a particular app.
First, you can go through Settings to customize notifications. This method works on everything from Android 5 Lollipop up through Android 10.
- Go to Settings > Apps & notifications > Notifications > App notifications.
- Here, you’ll see a list of all apps installed on your Android device. Scroll and tap any app whose notifications you want to customize.
- Next, a list of all types of notifications the app can send will appear. Toggle each type of notification on or off as desired.
- For finer control, tap a notification type and you can change its sound, vibration, and other settings. You can also toggle the main switch to block all notifications from that app.
- Some apps have extra notifications in their app settings. This is indicated by the Additional settings in the app button. Tap it to access the app’s settings, and customize further notifications there. Obviously, what you see depends on the app.
Second, you can change an app’s notifications settings when it sends you a notification. Like the above, this works on Android 5 Lollipop through Android 10:
- When you see a notification, long-press on it or swipe it slightly to either side to reveal a settings cog icon and a clock icon.
- Tap the settings cog icon to be taken directly to that app in the App notifications menu.
- From here, follow steps 3 and 4 from the first method.
Note: The clock icon you revealed is a Snooze button. It does not turn off or disable notifications. Instead, this lets you temporarily stop notifications from that app for a set amount of time.
Over the years, tech firms and app manufacturers have realized they could go too far to maintain individuals glued to their phones. This gave birth to mental health problems linked to the use of smartphones in the worst instances.
So businesses are adding some characteristics now to maintain individuals away from notifications, or at least make them less distracting. For instance, when you swipe away some notification constantly, Android asks you whether or not you want to continue viewing such notification.
There are also functions that can assist you to customize or totally disable notifications.