Bytedance owned TikTok enjoys massive popularity among teenagers and post-millennials and recently crossed the 500 million monthly active users mark.
Chinese video app TikTok said on October 3 that it would not accept paid political advertising on its website because they do not fit into the experience it strives to provide to millions of its users.
Built by Beijing Bytedance Technology Co, TikTok allows users to create and share special effects short videos and is very popular in South East Asia, including India. “We will not accept paid ads that support or oppose a candidate, current leader, political party or organization, or topic at the federal, state or local level, including election-related advertising, ads or ads,” said Blake Chandlee, vice president of TikTok’s Global Business Solutions in a blog post.
TikTok further states that it wants to be known as a place for creative expression, a place that provides a “positive, stimulating atmosphere” that encourages creativity.
It will further support these priorities through its products, such as its fun filters and effects, as well as its brand partnerships.
Today, TikTok offers a range of marketing options, including in-feed video ads, release screen ads and other native ads, such as its sponsored hashtag challenges. A beta version of the TikTok Creator Marketplace has also been released more recently, which will help connect brands with TikTok creators for their marketing campaigns.
TikTok hit the 500 million mark in monthly active users globally, according to a report in July by the South China Morning Post. With the presence of celebrities like Ariana Grande and Katy Perry, the platform is a hit among teenagers and post-millennials.
Recently, the popular social media app TikTok has been in the news for trying to export some of China’s censorship policies to the rest of the world, with policy guidelines instructing moderators to take down content that refers to incidents such as the 1989 Tiananmen Square massacre.
Alongside other “incidents” such as the 1998 riots in Indonesia and the Cambodian genocide, the company lists Tiananmen Square as topics that can not be dealt with. In fact, the guidelines list specific world leaders that TikTok users can’t even name. The TikTok action advises that users who make a video on a banned topic restrict the exposure of the post.
While the company would not necessarily delete a comment, it would also not allow it to be picked up by its algorithm.